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Regard Runner Game

I designed & built this game for Ministry Of Sound with the team at The Creative Corporation. My responsibility was to design & supply all of the creative including characters, backgrounds, animations logos & UI etc, as well as to build the game itself. Backend, UI screens etc coded by one of the Devs at The Creative Corporation. Art Direction by The Creative Corporation.

The game is an infinite runner primarily aimed at a casual audience on mobile as a marketing tool to promote awareness of DJ Regards music, with users encouraged to share their high scores on social media. The aim for the player is to collect rewards in the level that unlock real prizes such as a discount on official merch.

The backgrounds are a kitbash of vectors from shutterstock + custom made assets to save time. I built the game using Construct.

Entry screen when arriving via a social media link.

Entry screen when arriving via a social media link.

Screenshot from production game showing DJ Regard jumping through a parallax neon city with moving lazers.

Screenshot from production game showing DJ Regard jumping through a parallax neon city with moving lazers.

Game leaderboard UI promoting the single.

Game leaderboard UI promoting the single.

Throughout the Game you are joined by the guest artists that feature in DJ regards music, from left to right:
Raye, Tate McCrae, DJ Regard, Troye Sivan

Throughout the Game you are joined by the guest artists that feature in DJ regards music, from left to right:
Raye, Tate McCrae, DJ Regard, Troye Sivan

We created additional levels to promote specific releases - level 2 is set in a stylised Melbourne

We created additional levels to promote specific releases - level 2 is set in a stylised Melbourne